If you are an SEO expert, you might be aware of the importance of SEO trends in 2022. SEO is the key to keeping your website at the top of the search results.
In other words, if you want to boost your business and get more traffic, you need to make sure that your website is optimised for search engines. The best way to do this is by optimizing it for keywords and phrases and following the SEO trends.
SEO Trends, Never Getting Old
Every year, SEO and the world of digital marketing change substantially. In 2022, we can expect more of the same. Google has pushed out algorithm updates faster than ever before. It’s focused on mobile-first indexing and semantic search, so we have to pay attention to voice search, conversational search, and similar topics. And this is just scratching the surface. So many changes will impact your website and your online marketing efforts going forward.
Here are some of the most important ones you should be aware of:
Mobile-First Indexing
For better or worse, Google is prioritising mobile searches over desktop searches. This means that you need to focus on making your site look good on small screens first, rather than just focusing on its appearance on large screens only. If you don’t do this, you may be missing out on a lot of traffic — not to mention potential customers who do business with your competition instead because they’re not getting a good mobile experience.
Content Writing Trends
As people spent more time at home during COVID-19 lockdowns, they turned to online content for entertainment, education, and connection.
As a result, many businesses had to pivot their content marketing strategies and accelerate their digital transformation plans.
Voice Search Optimization
Many people are using voice assistants like Siri and Alexa to search for things online. However, the keywords used for voice search are generally much longer and more conversational than traditional keywords. Therefore, your web copy must be optimised for voice search so that your pages will show up when people use these devices to look for things on the internet.
Video Content
People love watching videos, and it doesn’t matter if they’re on Facebook or YouTube. Both platforms are great places to host videos that will get a lot of views from potential customers who may later become actual customers after seeing what they need to buy. When creating video content, the most important thing is to ensure it gives enough information without being too long or tedious – people don’t like watching long videos!
Artificial Intelligence
AI is changing SEO. The first and most common impact of AI on SEO is that it allows data for decision-making and research in new ways. Moreover, AI allows us to access more information and make sense of it faster. Machine learning, which allows programs to learn from their own experiences, has changed the game regarding data discovery and analysis.
With keen attention to detail and zeal to keep growing, Aum is a force to be reckoned with. Stepping into the world of content creation at an early age, he has helped countless clients elevate their brand image. Going the extra mile on every project is a habit of his, but when not working, you can find him binging on finance videos and making people laugh.
