Content marketing is a great way to drive traffic to your website. But not all content types are created equal. Some are more effective than others at driving organic and social traffic.
Get the Organic Traffic at Your Door!
Suppose you’re looking to drive organic traffic and social media shares. In that case, it’s essential to understand the content types that will help you do so.
Different types of content work better for other goals. For example, if you want to increase your organic traffic and social shares, you need to know what kind of content will really move the needle.
In this post, we’ll look at five types of content that are particularly effective at driving organic traffic and social shares.
Blog Posts
Blog posts are the most common type of content available on the Internet. Still, they can be a fantastic source of social media traffic if they’re done well. For example, one study found that blog posts with around 2,500 words received more shares than articles of other lengths.
HubSpot research has also found that long-form blog posts tend to rank better in Google search results, which could help drive even more search engine traffic to your site.
Webinars
You probably don’t know how powerful webinars can be for your business. You probably think that webinars are a medium used only by the big guys to generate leads, but that’s not true. Webinars have the potential to boost your traffic by generating information for the audience that might turn into your community member.
Webinars are a form of online education. They allow you to teach your audience, build relationships with influencers, generate leads and traffic, and promote your products and services.
Podcasts
It’s no secret that podcasting is a popular format right now. We’re seeing major brands and celebrities get into the space, and some are even buying up entire companies. But as we start to see more companies move into podcasting, it’s essential to know who exactly is listening to podcasts and how they can be used to increase brand awareness and drive sales.
Email Series with Experts
There are multiple reasons why people love using email marketing till in 2022. So, whether you’re trying to generate leads, sell products, or grow your audience, an expert email series is the way to go.
Product Reviews Based on an Expert’s Opinion
Product reviews based on an expert’s opinion can be more helpful than reviews from other customers. The audience usually doesn’t know much about the product or service, so they read some product reviews before buying it. Whereas some are positive, some are negative, too.
With keen attention to detail and zeal to keep growing, Aum is a force to be reckoned with. Stepping into the world of content creation at an early age, he has helped countless clients elevate their brand image. Going the extra mile on every project is a habit of his, but when not working, you can find him binging on finance videos and making people laugh.
